Good Bacteria: Based on a cliché of a New York Irish cop. Inspiration came from Chief O'Hara of The 1960's Batman TV show.
Bad Bacteria: These are more "viral" and angular to appear more intimating. The first draft had the character as tripodic to appear more alien.
Villiville environment design.
Unused pitch: Vietnamese TVC 30 sec for probiotic milk product. Two day turnaround (including one round of client requested changes).
The script involved introducing good bacteria into the intestine to combat the symptoms caused by bad bacteria. The setting was the Dr. Suess inspired "Villiville" based on the small finger-like projections called villi. These increase the surface area of the intestine for effective nutritional absorption.
