The latest Molto/Comfort TVC to be produced for the Indonesian market is a grand scale epic with new characters and an entirely new aesthetic.
Based on the well loved James Bond side kick, our cloth version Q shows his lovely assistant around the vast Unilever research establishment. He demonstrates the benefits of five different Molto products to her that will be combined into a new product – Molto All In One. As per his James Bond namesake, our Q is both brilliant and eccentric.
I stepped down from directing duties this time and concentrated on environment design, previs and character animation. This 45 was accompanied by 5 15-20 sec internet virals which I directed, prevised and animated in combination with a small team.
Creative: Kevin Geeves Agency: Ogilvy & Mather, Singapore.